Wednesday, May 02, 2007

"Indie" is the new "Boutique"...

Has anyone else noticed this? Designers who used to call themselves "Boutique" designers, have now moved to the more edgy term "Indie".

Anyone know why this is?

For me, personally, I began selling my jewelry on ebay and quickly learned that "boutique" is a buzz word that you really need in your titles to help your items be found. My things were items that were boutique worthy, and later ended up being carried in boutiques, so I have always felt safe using that term associated with my pieces.

Slowly, however, the "boutique community" on ebay has started to develop a nasty reputation which has caused me (and many others) to start exploring other venues. This is something I should've done long ago, but apparently I'm a slow learner. ;-) Don't get me wrong, I'm still there in the ebay "boutique community" and there are loads of fabulous people there. But it just isn't the same as it was 4 years ago when I joined. There has been an influx of newer sellers, some with lesser quality, who toss around the word "boutique". I can't say it should always apply to a handmade item. But these sellers, like me, have learned that it's very beneficial in getting your items seen.

So as I started branching out, I realized that "indie" applied to my work as much as "boutique". My pieces are all handmade by me, an individual, not mass produced.

In my mind, "boutique" items are more upscale, and frequently a bit more froo-froo. Many of my creations fit this bill. "Indie", to me, has a more edgy feel and the pieces tend to have cleaner lines, more of a street look than a Hamptons look, and sometimes include recycled/reused items. Many of my creations also fit this bill.

I do use both terms to drive people to find my creations, but I don't feel like I'm using either word unfairly. I just think it's interesting that "indie" is the new buzzword, rather than "boutique". Things that make you go hmmmm... Your thoughts?

9 comments:

Loto Blu Clothing said...

I agree Beki...I think selling on eBay was really great for a while but it just got SO oversaturated with so-so clothes. I sell wholesale to boutiques but I am also really wanting to sell retail again. I like working one on one with people! I tried to email you but I can't find your email addresss...lol! Thanks for the comment on my kiddos ;o) Keep in touch! I'd love to network! Dena

Priscilla said...

Beki that is a very interesting word. I dont use boutique for my listings because I am new to sewing and stuff like that. I do use it only for my bows because i know I have that quality is bows. I dont compare myself to those out there who have been doing it for years. I love your stuff and I know one day, I will be among the league of great designers, but for now, Im back to my sewing maching perfecting my ways.

Felicia said...

You're a very smart business woman to keep up with the buzzword trends. Its important to know the new words that are being bantered about so you can be sure to ride the way with your products. This language shift isn't limited to the craft movement and in fact has been around almost since language was invented. I've observed words changing with each progressive generation. "Groovy" was fashionable before my time but I still can't help using it! :)

PSBBDesigns said...

You are so on-the-money with this. The "environment" on eBay just isn't what it used to be even a couple of years ago...I've seen a lot of changes in the seven yrs I've been there, and the majority haven't been good unfortunately.

Many of us, like you, are exploring other venues and finding that we are really enjoying what we do again.

Ragazza Bella Couture said...

I could not agree more! Unfortunatly Ebay's world has become a place that we dont hang out in more! Its really a shame...but I think you are dead on with the new buzz word! Maybe one day we will be searhing "Custom Indie" on ebay! ;)

--nikki

Erin said...

Well said. And I personally like "indie" much better than "boutique"- boutique makes me think of "snooty", just my opinion!

Erin said...

Sorry, I was using wrong email account!!! That last one was ME! lol

jemima bean said...

I agree! I joined the whole boutique community just 2 years ago, not as a seller but a "learner", LOL. And its kinda gone downhill from then. I'm still there too..for all the reasons you state. Indie is a cool term tho, and I think you definitely qualify!

Pink Alligator said...

hadn't even heard of it! Dial up keeps my computer usage limited so since I moved out to our new house, my ebay usage is less and less - thus the need for my new site :-)