Monday, December 28, 2009

Confessions and big changes.

~ I'm not going to admit the number of no-bake cookies I ate last week.

~ I don't remember the last time I worked out.

~ I haven't had a haircut since before I went to Vegas.

~ I forgot to make one of my orders. It was for a local friend and I didn't have her checkout through etsy because I knew I wouldn't flake out on a friend. And then I ran into her in The WalMarts the other day and she was all, "Heyyy, about that order... Did you ever make that?" Ack!!! It's a miracle that I still have friends, to be honest.

~ My feet are horrifically ragged right now. Ironic that I'm a licensed nail tech.

~ I'm terribly impatient.

~ I've always hated the name PamperingBeki.

*insert tire screeching noise here*

What kind of lame name is PamperingBeki?! Let's be honest.
It's something I picked many years ago when I made my first ebay purchase.
And then I branched into designing and selling jewelry, and well, the name stuck.

And I did my best to work with it. I used it as my brand.
I came up with a slogan that matched - "Go ahead, Pamper Yourself!"

But all this time, I've hated it. And have always been too scared to change it.

And it's finally time.

PamperingBeki is now TheRustedChain.

Because I have an issue with patience, I don't have my logos switched yet.
But hopefully they'll be coming soon.

A little info - This name has been in the works for many months.
It is a LOT of work and money to change everything - business cards, stickers, stamps, advertising, etc.

About the name - I wanted it to start with "The" or "That". I just find those the most memorable.

I wanted it to have a rustic - casual - small townish - relaxed feel.

I wanted it to reflect jewelry in some way.

It also had to be available all over the internet - the domain name, Facebook, twitter, etsy, etc.

After months of consideration and searching, we found the right one. The Rusted Chain.

I'm still working on different facets of it all. Still stocking the new etsy shop.

We have big plans for growth this year and felt like "PamperingBeki" was holding the business back from being what it really can be.

The designs will be largely the same as they have been, with a better balance of the beaded and stamped styles, combined with new earrings. It's felt very one dimensional lately and as an artist, I'm not digging that.

So there you have it. This was supposed to be announced after the new year, but I think I've mentioned once or twice that I'm not good with patience.

I'm super excited about it and I hope you guys will be too!
If you have questions, please let me know and I'll try to answer them in the comments.

By the way, we had a white Christmas! Did you have a good one?

43 comments:

littlegirlpearl said...

Good luck with your new name! I think it's a great "new year's" thing to do, and I hope it brings you lots of new business. To be honest 'pamperingbeki' always made me think of beauty products!

Melissa

Laura said...

pampering who??????????

love it

happy new year to The rusted Chain

and I am changing my business "Laura's Cake Kitchen" to
"Get the fuck out of my kitchen the cake is all gone."

should look good on stickers...

kraftykash said...

I love the new name! It fits your business perfectly! I hope and play that 2010 is a fabulous year for you and your family! Thanks for continuing to inspire all of us!

Kasey said...

perfect name!
I wish i never named my blog the same as my shop..oh well;-)
xo

The Little Red Shop said...

Happy 4th Day of Christmas! Happy New Name! Our frozen footprint-filled snow received a fresh coat of powder this morning. Now, I'm off to pamper my neglected house. Have a beautiful day!

: )

Julie M.

Wendy said...

Okay, still laughing about Laura's new name... *snort*

So, as I said, I'm easily confused - is your blog name changing, too? Please use small words with me.

Also, totally jealous of your white Christmas! I've never had a white Christmas...

Julie Harward said...

Hi..thanks for the visit! No, we haven't got any snow yet! I think we're the only place in the west that hasn't! Like your new name...have a good week! :D

LuLu said...

Oh I love the new name! It's perfect!!! So excited for you!!
xo,
LuLu

Ruth said...

ooo i like it! congratulations on taking the big step :)

i think i am twice the size i was a week ago. sigh.

Country Dreaming said...

Love the pink boots--I have a shot of my feet in my pink boots as I was heading out to help Mr. Ken shovel 11" of snow that we got for Christmas! :)
Love the new name too. Will we see it on the blog too?

Happy New Year!!!!

Melinda

Melissa @ The Inspired Room said...

Very exciting! (I hope you trademark it so you are protected once you spend all the money to get things set up!!...it was definitely a worthwhile effort for me!)

Yay, can't wait to see all the new changes!!

Melissa

Erica said...

i love it! so cute! change is always very exciting (but a pain at the same time LOL)

Lemonade Makin' Mama said...

Love the new name girl!! I'm jealous of the white christmas, we didn't get one...

Happy New Year!!
Sasha

Lisa said...

Good for you! Change is always a good thing even if it takes work!!
Enjoy the new you! Just in time for a new year!!
Hugs, Lisa

Lisa K. of XSBaggage and Co. said...

I love your new name and am so excited for you! Change is hard - but good!!

Unless you count the heavy frost, we did not get a white Christmas here. boo.

Happy and successful new year to you!

the wild raspberry said...

great name...
hope you have a wonderful new year!
chas

Elizabeth @ TexasEbeth said...

Love the new name! Fits you and your shop better I think. No snow here in the Houston, TX area but cold for us.

Martha said...

Absolutely love the new name!!! So excited for you!

Jennifer said...

way to go Beki!!!!! Change is good!!!I wish you only good things in the coming new year!!! xoxox Jennifer

Sew Gracious said...

Love the new name! I know 2010 will be a wonderful year for your business! Email me your new 125x125 ad when it's ready and I'll update my blog!

The Perfect Trio said...

ok. no-bake cookies are MY fave!
i haven't worked out since i cheered in high school.
i haven't had a haircut since i was preggo with jett....almost 3 years ago.
i forget to make things for local peeps ALL THE TIME!
i need a pedicure worse than you, I'm sure!
i am the most impatient person in KY!
i've never been fond of your name either....i didn't think it suited you.
i love The Rusted Chain.

You and me....long lost besties!!!! :o)

i can't wait to meet you in the summer!!!!!! (on my way to WA)

Melissa

ArtSnark said...

cool - good luck with the new you

Beki - TheRustedChain said...

I don't know yet what to do about the blog.

I'm not giving up this blog.
But I want to set up a new blog under TheRustedChain and have it directed to this one... I think someone smarter than me will have to do it for me.

But this blog will stay here and continue to be active.

Cherry Tree Lane said...

That is so great on the name change! CONGRATS!

Princess Caitlin said...

YAY!!

forever folding laundry said...

Good for you! Out with the old...perfect way to begin the new decade. :)

~Keri

Christina said...

That's very exciting!!
We did have a white Christmas, and we're in Dallas! So, that was special. :)

Erica said...

How exciting. I love the new name and can't wait to see it unfold.

LDWatkins said...

I like the new name! Best wishes for the new year!

gina said...

LOVE IT!!!! Rust is big right now too, so good timing!! It's funny, because I saw the rusted chain in my blog reader and was like, I don't follow a blog by that name- I would have rembered a name like that. And the link brought me here, I was all confused, but read the post anyways... now it makes sense!! Good louck and I'll plaster your new logo all over as soon as you get ur buttons done!!

SugarberrySensations said...

Beki, I love your new name, it fits you and your art so much better!

Please don't ever give up your blog - it is AWESOME!!!! I always look forward to reading your posts and seeing your beautiful pictures!

**CONGRATULATIONS**

Lori

Debbie said...

Wishing The Rusted Chain a Happy and Prosperous 2010!!!

Tonya said...

can't wait to see your new look...xoxo

tara said...

oh a new name for the new year, its like a new you...do you get to choose a new figure and different colored hair too? Oh sorry, I got WAY off track! Congrats, love the name..and I can't wait to see the new shoppe!! And also, one more thing, I am SUPER impatient too! Happy New Year!

Chigger Hill Cottage said...

Change is good...
Sometimes we just need a clean slate to bring out a deeper level of creativity in us. Best to you in 2010!

sparkled*life said...

No matter what the name is you are precious wonderful and we all love you!!! Blessings on your new named business with the same great favor that only God can give!
May 2010 be the best year ever!

rentz said...

great new name.

and i LOVED the ornament. hope the receivers did too! thanks so much!

koralee said...

You are so cute...I love your list..looks like mine. I really ate way too many treats over the holidays...I love the new name! Wishing you many blessings as you head into 2010 with a fresh start! xoxo

The Flying Bee said...

Hi Beki!

Congrats on the name change. I really like it!

Happy New Year!

Adrienne

StudioCherie said...

Flipping through my blog list and wondering, "When did I subscribe to the rusty chain?" Sounds like a wonderful change for you. All the best in 2010.

Rebecca on The Homefront said...

I think it's great to revamp every now and again, especially when the old just doesn't fit with who we are now. Best of luck with "The Rusted Chain," and I'm so glad to hear you won't be leaving this blogspot. Like Wendy, I need small words. ;)

Megan said...

Love the new name! congrats!!!

Rebekah said...

Good for you - some people don't realize what a big leap it is to change something about your business, but it is such a big thing!

We had a white Christmas, too - for the part of TX I live in, that is a HUGE thing!